A book for hospital leaders

Most hospitals don't fail because of bad medicine. They fail because the person who built the hospital was rarely trained to run it.

The Healing Enterprise

The Five Investments That Determine Whether Your Hospital Survives You

By Kuunal Verma 309 pages Paperback and Kindle

Cover of The Healing Enterprise by Kuunal Verma

What healthcare leaders are saying

From the book's back cover. Select a name to read the endorsement.

Dr. Ashutosh RaghuvanshiMD & CEO, Fortis HealthcareRead endorsement

Few books on healthcare leadership are as original, insightful, and deeply relevant as "The Healing Enterprise". Kuunal Verma reminds us that the true measure of a healthcare institution is not merely its scale or success, but its ability to endure, evolve, and serve with purpose.

Dr. Parveen BhatiaSir Ganga Ram Hospital, New Delhi; Founder, Bhatia Global HospitalRead endorsement

The five investments defined in this book are management disciplines which have never been defined in this manner. I would strongly recommend this to every hospital owner.

Rajit MehtaManaging Director, Max IndiaRead endorsement

Strong fundamentals and values deeply embedded in the culture survive transitions, and those values are truly reflected in this book.

Dr. Vaibhav ShrivastavaDirector (Retina Services), Shradha Healthcare, KolkataRead endorsement

Finally, we have a book which is centred on the core principles of managing hospitals successfully. It is an absolute essential read for doctors involved in hospital administration.

A hospital leadership book for you

Written for the people who carry a hospital on their shoulders.

  • Hospital founders and doctor-owners

    Who built the hospital and still carry it.

  • CEOs and administrators

    Who run the hospital day to day.

  • Trustees and board members

    Who answer for the hospital's future.

  • Healthcare leaders

    Who are brilliant at care and ready to master everything else.

What the book helps you see

Each chapter pairs a hard financial reality with a story you will not forget, and ends with a provocation that turns insight into action.

  1. Why billing is not revenue

    The financial truths a hospital must face early, before they show up on the balance sheet.

  2. Why the right relationships protect an institution

    The relationships that carry a hospital through its hardest years.

  3. Why succession is the real test of leadership

    How to build a hospital that outlasts its founder, not one that ends with them.

Panch Nivesh: the five investments

The framework at the heart of the book.

  1. Vidyā

    Knowledge

    Explored in the book.

  2. Viveka

    Judgment

    Explored in the book.

  3. Vittam

    Capital

    Your institution's relationship with money. What it believes money is for. Capital treated not as a rescue in a crisis, but as a resource cultivated over years.

  4. Vibandha

    Relationships

    Explored in the book.

  5. Vātsalya

    Stewardship

    The care a mother gives without being asked. Loving the institution enough to make yourself unnecessary.

Inside the book

How the book is built

Read the first chapter before you buy
Framework
Panch Nivesh: five investments
Length
309 pages
Formats
Paperback, 6 × 9 in, and Kindle
Publisher
Centre For Fundraising
ISBN
978-93-5890-040-8
Published
Kuunal Verma, author of The Healing Enterprise

About the author

Kuunal Verma

Kuunal Verma has spent nearly three decades at the intersection of healthcare, philanthropy, and institutional leadership. He advises leadership at hospitals, trusts, and charitable institutions on building organisations that endure. An author, mentor, and speaker, he writes on the Dharma of Giving, Healing, and Serving.

  • 28+ years in institutional fundraising and hospital advisory
  • UNICEF Master Fundraising Consultant (one of five globally)
  • Former Director of Fundraising, Oxfam India
  • Former Head of Income Grants, Oxfam International
  • Founding President, IAFP, 2008–2021
More about Kuunal

Free chapter

Read the first chapter

See how the book opens, and whether it speaks to your hospital, before you buy it.

  • The book's first chapter, sent by email.
  • Only your name and email are needed.
  • No newsletter unless you tick the box.

We use your details only to reply to you. Read the privacy notice.

Put the reading to work

Would your hospital keep working if you stepped away for ninety days? Start with the 90-Day Founder Test, then discuss your hospital's priorities with Kuunal.

Copies for your hospital or board

Ordering for a board, a leadership team, a medical college or a conference? Tell us the quantity, city and date. We reply within two working days with institutional pricing.

10 copies, 25 copies, 50 copies or a custom quantity. Institutional pricing on request.

Add an author-led session

Kuunal can lead a session on the book with your hospital team or board. Tick the option in the form, or see his talks.

We use your details only to reply to you. Read the privacy notice.

What happens next

  1. We read your note. Kuunal replies within two working days.
  2. We confirm your order details. Quantity, delivery city and any author-session request.
  3. You receive a book-order quote. Copy price, shipping, proposed dispatch date and invoice details, for confirmation before payment.

Questions

Who should read this book?

Hospital founders, doctor-owners, CEOs, trustees, administrators and healthcare leaders: the people who carry a hospital on their shoulders.

What is Panch Nivesh?

The book's framework of five investments: Vidyā (knowledge), Viveka (judgment), Vittam (capital), Vibandha (relationships) and Vātsalya (stewardship). Together they turn ancient wisdom into a modern operating discipline.

What will hospital founders take away?

The truths that decide a hospital's future: why billing is not revenue, why the right relationships protect an institution, and why succession is the real test of leadership.

What formats are available?

A 309-page paperback (6 × 9 inches) and a Kindle ebook.

Where can I buy the paperback in India?

From Pothi, at ₹649 plus shipping. Orders are dispatched in 5–7 business days.

Can I get the paperback outside India?

Pothi ships within India only. Outside India, order the paperback from Amazon.com.

Can our hospital order multiple copies?

Yes. Send a bulk-order enquiry with the quantity, delivery city and date. We reply within two working days with institutional pricing.

Can Kuunal lead a session for our team or board?

Yes. Kuunal can lead a session on the book for a hospital team or board. Tick the option in the bulk-order enquiry, or see the speaking page.

Can I read a sample first?

Yes. Request the first chapter on this page and we will email it to you.

Further reading for hospital leaders

Start with hospital capacity, financial decisions and the founder's role.

Hospital advisory with Kuunal

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